Anna Fang Leads Student Team in Corporate Image Building Program for the
Hong Kong Association of Business and Professional Women
In the fall of 2003, Anna Fang on the behalf of the Hong Kong Association of Business and Professional Women supervised a student team from the City University of Hong Kong’s English and Communication Department. The major tasks of the team were to design a new logo for the Association, design a new website and two corporate brochures for the Association. One brochure was for the Mentoring Program to be launched later in the fall, and the second was a Membership Brochure. The brochures were the first-ever for the Association.

The students also assisted on PR and Publicity programs and events for the Association during their 6-month internship. Under her direction, the student team won an international award from the Awards for the Publication Excellence™ (USA) for the Corporate Image Building Program for the Hong Kong Association of Business and Professional Women.

To see more of the corporate image building program coordinated by Anna Fang and designed by the City University of Hong Kong student team, see below.
Professor Anne Peirson-Smith (left) with the City University of Hong Kong student team
and host organisation supervisor Anna Fang.
 
HKABBW old logoHKABBW new logo
 
        
HKABPW Membership and Mentoring Brochure
 
New HKABPW website