PR and Publicity Campaign for Andrew Matthews Wins Accolades (2006)

(Hong Kong - September 2006) The Awards for Publication Excellence™ (APEX) (USA) announced that Anna Fang, director of anna fang public relations won a Grand Award of Excellence for "The PR & Publicity Campaign for Andrew Matthews' Launch of Happiness Now in Hong Kong".

John De Lellis, Editor and Publisher of Communication Concepts™ said, "A thoroughly researched and extensively prepped campaign effectively targets key 'enabler' audiences - resulting in substantial media coverage and book sales."

Andrew Matthews received over US$200,000 in media coverage for the launch of Happiness Now in Hong Kong - with articles published in approximately over 20 publications.