Matilda Sedan Chair Race Charities Fund (2004)



The 2004 Sedan Chair Race PR and Publicity Team from City University of Hong Kong, pictured: City University professor
Anne Peirson-Smith (center), Eleanor Sackett (in red jacket) and with Anna Fang (3rd from the right).

From 2002-2005, Anna donated her PR services as the official Public Relations Consultant for the Matilda Sedan Chair Race Charities Fund. Each November, 50-60 corporate teams each carry a sedan chair and race around The Peak to raise money for local Hong Kong charities.

In 2003, Anna managed a student team from Hong Kong Baptist University (The Young Agency) who supported her on the PR and Publicity for the event.

In 2004, under the direction and supervision of anna fang public relations, the student team from the City University of Hong Kong's English and Communications Programme assisted in obtaining US$300,000 in media and advertising value and reached 20 million viewers and 3 million readers in Hong Kong and the Asia Pacific region.

This was the first time in the charity’s 30 year history that the event received such an outstanding amount of media coverage, and the event was even broadcasted in China on Phoenix TV. Approximately, 50-60 corporations or organisations worked together to raise money for the Sedan Chair race. And the funds raised were awarded to 25 charities who don’t receive funds from the government or the Community Chest.

Summary of the Media Coverage for the Sedan Chair Race Nov 2004-March 2005